How VCs Think About Startups in India w Sramana Mitra

Case studies of Investors (Angels and Venture Capitalists) in India; due diligence frameworks for Venture Capital

What you’ll learn

  • Through in-depth interviews with prominent Indian investors, learn their thoughts on how investors think about startups in India.
  • What investor-entrepreneur fit is and how to look for it before looking for funding.
  • Why 99% of entrepreneurs who seek funding get rejected by VCs.
  • Why traditional VCs only invest in hyper-growth startups.
  • What some of the key considerations are for investors when they evaluate startups.
  • How entrepreneurs can best position themselves for success while building startups.
  • What some of the common mistakes are that entrepreneurs make when pitching their startups to VCs.
  • What the fastest way is to find the relevant source of funding when building a startup in India.


  • The only requirement for this course is an open mind and a willingness to learn.


How VCs Think About Startups in India w Sramana Mitra. In India as well, the early stage investment ecosystem has fragmented, it’s no longer just seed and Series A. The seed part has fragmented to friends and family financing, pre-seed, seed, post-seed, small Series A, and large Series A.

In this course, we will do a deep dive into startup financing in India.

What is the difference between pre-seed, post-seed and pre-Series A? This is not so simple anymore to understand. For entrepreneurs who are seeking financing for the first time, it’s not easy to understand where they fit in.

There is a lot of competition to get into some of the deals for Series A (and Series B). Clearly there is a lot of companies in that pool that are not getting to Series A. Only a percentage of those are really the hot companies. The hot companies, by definition, are few and far between, which is why there is such a competition. There are a lot of companies in the middle.

Then there are the stranded businesses that don’t deserve Series A. That is irrelevant, because there are a lot of companies that do get seed investments and don’t really pan out. They shouldn’t be raising more money. That is not of concern to me because it makes sense that they shouldn’t get to Series A. But still, there is a big number of startups in the middle. They’re not the hottest companies, but they are good solid companies. Many of those are falling in the Series A crunch as well.

To keep up with the evolving nuances of startup financing, this course shares how several of the investors I’ve spoken with view the startup ecosystem in India. You will also learn what kind of validation they are looking for in a startup before getting into a deal during our in-depth conversations.

To raise money from investors in India, you also need to get a clear sense of the trends, what people are investing in, why, how, what metrics are needed to qualify.

We deal with all that and more in this course.

The 1Mby1M courses are all heavily based on interview-based case studies on Innovation, Business Models, Go To Market Strategies, Validation Principles, and various other nuances of an entrepreneur’s journey. We offer extensive opportunities for entrepreneurs to learn the lessons from the trenches from successful entrepreneurs who have done it before and Investors who support their ambition.

Who this course is for:

  • Ambitious entrepreneurs who want to pursue ideas for which they have both passion and expertise.
  • Indian Engineers who want to turn their tech knowledge into multi-million dollar revenue businesses by becoming startup founders rather than remain employees.
  • Aspiring Indian founders who want to increase their chances of getting accepted into top startup accelerators such as Y Combinator, Techstars, and 500 Startups.
  • Any entrepreneur who wants to learn from successful entrepreneurs who have done it before and from investors who have supported them.
  • Professors teaching technology entrepreneurship courses in India and anywhere else in the world.

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