How to craft a Winning Value Proposition

What you’ll learn

  • Learn how create a Winning Value proposition for your Idea
  • What Makes Value Proposition Distinct and Valuable to your Target
  • Learn to quickly Identify your Value Proposition
  • How to craft your Value Proposition through real life examples
  • Define the Value Proposition as a part of the Business Model Canvas
  • Translate your Business idea Into Assumptions About the Customer that can be Validated (Gains, Pains)


  • You will learn everything you need to know


How to craft a Winning Value Proposition. The main idea in this course is learning how to rapidly develop and create a winning value proposition and validate it by gathering your customer gains and pains. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model canvas.

Professional and clear value proposition course, with real life examples, explore the gains that your product will create for its customer, the pains that your product or service will solve and who is your ideal customer.

Tools the professionals use will be yours. value Proposition canvas & The customer Segments that are the Crucial parts of the Business Model Canvas.

This is a value proposition course for professionals who want to better tailor their messages.

Why should YOU take this course?

No matter if you are in sales , marketing, IT, an entrepreneur, manager or standard business Joe you will have a new way of thinking and master your Product / Service value Proposition and Complete your Business Model Canvas.

Who this course is for:

  • Business Professionals
  • Entrepreneurs
  • Sales Professional
  • Marketing Professionals
  • IT Professional

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