Digital Marketing – Introductory Course

What you’ll learn

  • The primary goal of digital marketing training is to enhance the marketing skill of professionals who wish to make their career in digital marketing.
  • Digital marketing which is also known as internet marketing is the upselling, branding and promotion of the products
  • services using internet via the digital platforms like social media websites, e-commerce websites, radio, television, electronic devices like mobile phones
  • This training aims at learning and understanding of various digital marketing methods to promote and reach the audience target effectively.


  • Digital marketing isn’t rocket science. If you have basic intelligence, you can do this digital marketing course online. Of course, a fundamental understanding of digital marketing will help.


  1. The digital marketing training offered by educating focusses on a clear understanding of marketing concepts, difference between the traditional and modern marketing methods, mobile and internet marketing, different digital marketing platforms, various digital marketing techniques like email marketing, search engine optimization, search engine management, affiliate marketing, etc.
  2. Digital marketing training helps in learning techniques that help to build a brand in the market and gain the customer’s trust and increased customer satisfaction. Internet marketing helps build the brand name because nowadays the internet is a medium to reach a wide number of customers.
  3. This course teaches about search engine optimization and its types which is extremely important while generating web traffic for a website. It also helps to understand the local SEO to attract the local customers looking for the product or the services. Increased web traffic points to a greater number of customers visiting the website which is good for any business.
  4. The course helps to understand the brand and campaign conversions like filling up the inquiry forms, subscription letters which are crucial while enrolling the customers for subscribing to the services.
  5. Digital marketing training focusses on different techniques and methods to create brand awareness and lead generation as without lead generation the revenue will not be generated. This course focusses on how to generate a large number of leads. Digital marketing is a very efficient marketing method for the growth of any small business. This course focusses on lead generation techniques as a greater number of leads means more revenue or sales.
  6. Retaining customers is again crucial for any business or customer servicing organization. This course helps to understand the customers in an effective manner and various methods to retain the old customers and add new customers. Any organization or growing business would not want to lose loyal customers.
  7. Digital marketing training helps to understand the market and the target audience. Deciding the target audience is extremely important for creating brand image and awareness.
  8. Various digital marketing techniques are taught in this training which helps to reduce the bounce rates of the website allowing a greater number of audiences to connect and, hence expanding the market.

Who this course is for:

  • Entrepreneurs: If you have a business, you need to know about digital marketing. Before you can hire a digital marketer from the market, you need to do everything by yourself. And without learning the nitty-gritty of digital marketing, it’s impossible.
  • Professionals: No matter what profession you are in, you can do this course. This digital marketing certification course will teach you everything you need to learn to search for jobs (yes on social media) and also spread the words about who you are and how you can help.

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