Personal Development

Creating your Professional Brand on LinkedIn – 2022

What you’ll learn

  • Explore key areas of LinkedIn useful for Professional Branding activities.
  • Identify the best practices for sharing content on LinkedIn in different ways.
  • Discover different ways to engage with your LinkedIn Network and the best tactics for doing so.
  • Identify unique and new ways to engage with your target audience in order to build a stronger professional brand.


  • ach student will need to have basic computer skills, an understanding of web browsers, and basic website navigation skills to attend this course.
  • Each student will need to have a LinkedIn Profile (account) in order to participate in this course.


“It all starts with a Conversation” Creating your Professional Brand on LinkedIn – 2022

Having a well-built LinkedIn Profile is an important first step when using LinkedIn as a business tool. Growing and continuing to grow a relevant LinkedIn Network is another important step.

However, these are only two of the important steps you need to fully create value using LinkedIn as a business tool.

The third step is to build a Professional Brand through engagement on LinkedIn.

As in any other area of our lives, including our careers and businesses, our brands and our reputations, are developed through our actions and words. When people see what we share, read our words, and see how we engage on LinkedIn, our personal and professional brand begins to develop, whether we like how it’s developing or not. Therefore, it becomes important to pay attention to what we are doing, saying, and engaging with on LinkedIn and beyond.

Our professional reputation is the backbone of our success in life, career, and business. Investing time to develop and manage this reputation is critical for us to continue achieving our career and business goals. This work extends beyond Face-Face, but also to our social media presence and engagement.

In this course, I will give you the foundation needed to develop your professional brand on LinkedIn and show you how to measure how your brand is developing.

We will look at the many different areas of LinkedIn and the related activities you can use to grow your professional brand.

Who this course is for:

  • College students moving into their career journey.
  • Business Developers seeking stronger business relationships with their LinkedIn Network.
  • Business Professionals who want to discover new business opportunities throught LinkedIn.

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