Marketing

Build a Breakthrough Content Strategy and Plan

What you’ll learn

  • Shaping your content strategy and setting goals
  • Assessing your current content and benchmarking competitors
  • Getting clear on your target audiences and how to reach them with content
  • Identifying the right content mix and supporting the sales funnel
  • Creating a content calendar and keeping a cadence

Requirements

  • For any level of B2B marketers who need help with their content strategy

Description

About The Course

This content marketing course guides you through the creation of a content strategy tailored to your business and a ready-to-execute plan to drive interest and action for more leads, moving more quickly, through your sales funnel.

Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.

Why This Course

This isn’t just another online marketing course, it’s guided experiences led by senior-level marketing professionals. You’ll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals.

What’s Included

  • Six on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:
  • Shaping your content strategy and setting goals
  • Assessing your current content and benchmarking competitors
  • Getting clear on your target audiences and how to reach them with content
  • Identifying the right content mix and supporting the sales funnel
  • Creating a content calendar and keeping a cadence

Four comprehensive exercises and templates to support you at every step as you create a content marketing strategy and actionable plan to begin executing and driving the business results you want

Presented by Christa Tuttle

Founder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.

Who this course is for:

  • Small business owners/marketers that need help with content strategy

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