Marketing

ASO & Mobile App Marketing: Monetize Your App

What you’ll learn

  • Mobile App Marketing, App install campaign, Monetize your App!
  • Learn mobile app monetization using Google Ads, Grow Your Sales With Google Ads, Create Facebook Ads.
  • Facebook ads and App Monetization
  • Use app event optimization to find people who will take valuable actions in your app
  • You will learn how to correctly monetize your app
  • Optimize for specific app events
  • You will learn how to make more money with your app
  • Build an app install ad, step-by-step
  • You will learn to generate more revenue with your app
  • Leverage the Facebook SDK and app events
  • Use the app install objective to drive app downloads
  • Top app monetization strategies
  • Utilize available creative formats and placements
  • Measure and optimize your app install campaign
  • You will learn about mobile app business
  • You will learn how to grow your app business
  • You will become a much stronger mobile app entrepreneur
  • Retention increasing tips
  • Mobile App Publishing Types
  • In-App Purchase Monetization
  • Ad Placement Strategies
  • Ad Mediation Platforms
  • Analytical Tools` dashboards
  • Ad Network
  • User Acquisition Campaigns
  • Fill Rate/Match Rate
  • eCPM/RPM
  • LTV
  • ARPDAU (Average Revenue per Daily Active User)
  • ARPU (Average Revenue Per User)
  • Difference between ARPDAU and ARPU
  • What are the google play and apple app stores?
  • Organic installs; search and explore installs.
  • Category rankings.
  • Impressions, CTR and CVR.
  • Keyword usage in stores
  • Keyword rankings and organic install
  • How to find correct keyword?
  • How to track keyword?
  • CVR basics
  • Creative optimization
  • Apple and google algorithms
  • A/B testing
  • Reviews and ratings
  • Search Engine Optimization (SEO) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results.
  • SEO aims to increase website traffic by helping the website organically appear more often in relevant online searches.
  • Mobile App Marketing strategies and App monetization
  • There are free and paid SEO tools available for tasks like conducting keyword research, tracking keywords, measuring and analyzing website traffic, and assessin
  • Popular SEO tools for keyword research include SpyFu, Ahrefs, KWFinder, Ubersuggest, and Answer The Public.

Requirements

  • Need a Computer (Mac or PC) and Internet
  • You do not need to know any software or programming language
  • No prior knowledge is required about App install Campaign
  • Desire to learn mobile app marketing, monetize app, ASO, App store optimization
  • Desire to learn app install campaign
  • Desire to learn ASO, App store optimization
  • Desire to learn app store optimization strategies
  • Nothing else! It’s just you, your computer and your ambition to get started today

Description

Hello there, ASO & Mobile App Marketing: Monetize Your App

Welcome to the “ASO & Mobile App Marketing: Monetize Your App” course.

ASO (App Store Optimization), App Marketing, Mobile App Marketing skills to grow App install, Google Ads & Facebook Ads

Do you want to create a successful mobile app business with Google Ads and Facebook Ads? Aso, app marketing, mobile app marketing, app store optimization, app monetization, user acquisition, app install campaign, mobile app, app store optimization, aso, mobile marketing
Do you want to make money with your Apps?
Do you want to learn app store optimization?

Do you know;

  • How to make money with your Apps?
  • How to put Facebook ads on your Apps?
  • How you can turn a non-paying user into a paying user?
  • What can you sell to your subscribers?
  • How can you re-engage with your users?
  • How can you use Google Ads effectively to reach more traffic?
  • How to optimize app stores?
  • How to track keywords?
  • How to find correct keywords, creatives, A/B testing

If you want to learn all the answers “ASO & Mobile App Marketing: Monetize Your App” course is the perfect place for you to start. This course is specifically designed for the Beginner all the way up to Advanced;

  • Ad Monetisation Experts,
  • App Developers
  • Mobile App entrepreneur
  • Marketing, strategy, and ad consultants who want to expand their business and offer more to their clients,
  • Technical or non-technical entrepreneurs

who needs to learn how to successfully Market, Promote, and Monetize your apps, so that you can actually make a living doing what you enjoy the most!

In this course, we have explained the Universal App Campaign from beginner to all levels. We have explained all the topics as simply as possible with examples, slides, and diagrams.

Also, If you are thinking to start to learn app store optimization, this course is for you. Because we have explained App Store Optimisation (ASO) from beginner to all levels.

We have created a lot of projects while explaining the subjects. Because we believe that applied educations are much more useful than other teaching methods.

In today’s online marketplace, your SEO strategy is incomplete without Google Ads, a pay-per-click advertising platform. Google Ads takes the guesswork out of online marketing with metrics that allow you to monitor the effectiveness of your Google ad placements while driving sales.

Why would you want to take this course?

Our answer is simple: The quality of teaching.

OAK Academy based in London is an online education company. OAK Academy gives education in the field of IT, Software, Design, and development in Turkish, English, Portuguese, Spanish, and a lot of different languages on the Udemy platform where it has over 1000 hours of video education lessons. OAK Academy both increases its education series number by publishing new courses, and it makes students aware of all the innovations of already published courses by upgrading.

Everyone is talking about design, coding but no one is talking about how to make money with apps. There are tons of tutorials for how to make games and mobile apps, but everyone is silent about making money with apps and they are keeping it a secret. We believe in the power of sharing. We care about sharing. So we decided to come out and teach you how to actually make money with apps.

In this course we will cover;

  • Register and configure your app
  • Create a Facebook page for your app
  • Ad formats and placement
  • Build your app installs campaign
  • App events and optimization
  • Measurement for app ads
  • Key Metrics ( Revenue Metrics, User Acquisition, Engagement Tracking, etc )
  • App Publishing Process
  • App Monetization Types
  • Ad Monetization ( Ad Networks, Ad Mediation Platforms, Ad Placement Strategies )
  • Ad Placement Strategies ( Banner, Native, Interstitial, Rewarded Video )
  • Ad Monetization Tips
  • IAP Monetization
  • Subscription Model
  • Retention Increasing Tips
  • Understanding the apps ecosystem
  • Explore Google app campaigns
  • Leverage the Facebook SDK and app events,
  • Define your app campaign goal
  • Measure what matters in-app campaigns
  • Begin with app campaign settings
  • Finish with app campaign ad groups and assets
  • The role of the marketer in-app campaigns
  • Guide the machine for a better app campaign
  • Create and refine your app campaign
  • Optimize the app experience
  • What are the google play and apple app stores?
  • Organic installs; search and explore installs.
  • Category rankings.
  • Impressions, CTR and CVR.
  • Keyword usage in stores
  • Apple and Google algorithms
  • A/B testing
  • Reviews and ratings
  • Mobile App Marketing A-Z

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results. SEO aims to increase website traffic by helping the website organically appear more often in relevant online searches. SEO strategies for improving a website are based on the factors that popular search engines (such as Google) assess when determining which websites to display in search results. SEO practices involve optimizing the quantity of written content across webpages, elevating the quality of content to ensure it offers clear value to audiences, and improving website performance and technical settings to make it easier for search engines to find the site. SEO is a practice for increasing organic web traffic as opposed to paid web traffic, meaning SEO strategies are designed to help a website rank in search engine results without paying for placement.

What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

While both terms refer to promoting websites by increasing their visibility in search engine results, the main difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is that SEO focuses solely on strategies to help a website rank in organic (unpaid) search results. SEO practices include improving the quantity and quality of content on websites to offer more value to audiences, with the goal to be recognized by search engines as a valuable resource and placed in relevant search results. In the digital marketing community, SEM is often used as an umbrella term for organic and paid strategies that help a website gain more visibility in search engine results. Therefore, SEM may include SEO strategies and paid digital advertising tactics to improve a website’s placement in search engine results.

What skills do I need for SEO?

SEO professionals need a basic understanding of technical website items — such as HTML tags, META tags, page speed, lazy loading, and server-side redirects — and their importance to search engines. Other useful skills include applying best practices and assessing websites to make recommendations for improving these factors. While you don’t need technical skills to succeed in SEO, it helps to know how to do the technical work to improve factors that help a website load, render, and redirect smoothly. SEO professionals also need research skills, critical thinking skills, an understanding of what makes website content high quality, and the ability to incorporate keywords into informative and creative written content. While you don’t need advanced writing skills to succeed in SEO, it helps to know how to strategically write content for a specific goal and audience and make recommendations for improving content.

What are some popular SEO tools?

There are free and paid SEO tools available for tasks like conducting keyword research, tracking keywords, measuring and analyzing website traffic, and assessing site performance. Popular SEO tools for keyword research include SpyFu, Ahrefs, KWFinder, Ubersuggest, and Answer The Public. SEO tools for measuring and improving site performance include Google PageSpeed Insights, SEO Web Page Analyzer, SimilarWeb, and SEO Site Checkup. Tools like Browseo and SERP Simulator allow you to view your website how a search engine would see it and preview how your site would appear in search results. SEO professionals also use tools like Schema Creator to customize how a website appears in search results. Popular platforms for SEO management (which often feature a combination of keyword research and wider analysis tools) include SEMrush, Google Search Console, Google Analytics, Moz Pro, Yoast, and BuzzSumo, among others.

What is Google Ads (Adwords)?

Google Ads (formerly called Google Adwords) is a digital advertising platform where businesses can bid money on relevant keywords to display advertisements for their products and services on online channels. The online advertisements appear as sponsored results on Google search engine result pages or display ads on websites and mobile apps in Google’s Network. The platform assigns each ad a page position based on the bid’s size combined with the advertisement’s quality (determined by Google’s Quality Score metric). The business then pays via a Cost Per Click (CPC) model for the number of clicks the ad receives. Within the Google Ads platform, businesses can view their online ads’ metrics and performance, set goals for their advertising efforts, and set audience targeting parameters.

Do Google Ads work for small businesses?

Google Ads can work well for small businesses when optimizing keywords and targeting relevant online audiences. Since millions of consumers use Google every day to search for products and services, advertising through Google Ads can be a great way for a business to get in front of consumers searching for similar offerings. The success of Google Ads for a small business often depends on the nature of the products and services, the keywords the business chooses to bid on, and their methods for targeting the right customers online. Google Ads is a good fit for small businesses that operate primarily or entirely online, businesses with a high customer lifetime value (LTV), and businesses that can benefit from targeting their customers geographically or by online search interest.

How successful are Google Ads?

With the right advertising strategy, Google Ads can be very successful in helping a brand get its products and services in front of more consumers online. The success of Google Ads often depends on a business’ strategy for targeting the right audience and the quality of its ad content. Google Ads are more likely to be successful for businesses that conduct keyword research to optimize their bids on relevant keywords that they can rank highly for within their budget; and those that produce high-quality ad content, including graphics and landing pages that offer real value to their audiences.

What is the difference between Google Ads and Adsense?

Google Ads is the platform businesses use to advertise online, while Google AdSense is the platform websites use to host those online ads in exchange for payment. Google Ads is an online advertising platform where businesses pay to have their ads displayed online. Based on a business’ advertising budget, Google Ads will place the digital ads on the pages of Google results or on websites that belong to Google’s Network. Google AdSense is a program that anyone who owns a website can join, to become a part of Google’s Network. Through Google AdSense, the website owner allows Google Ads to automatically display relevant advertisements on their site and receives payment based on the number of views those ads receive.

When you enroll, you will feel the OAK Academy`s seasoned developers’ expertise.

Step-by-Step Way

By the end of the course, you’ll have a firm understanding of how to make money with apps. The good news is since the Free and popular tools are used you don’t need to buy any tool or application.

Video and Audio Production Quality

All our videos are created/produced as high-quality video and audio to provide you the best learning experience.

You will be,

  • Seeing clearly
  • Hearing clearly
  • Moving through the course without distractions

You’ll also get:

  • Lifetime Access to The Course
  • Fast & Friendly Support in the Q&A section
  • Udemy Certificate of Completion Ready for Download

Dive in now!

ASO & Mobile App Marketing: Monetize Your App

We offer full support, answering any questions.

See you in the course!

Who this course is for:

  • Mobile app entrepreneurs
  • Mobile app developers who want to learn how to expand their skills into a business
  • Technical or non-technical entrepreneurs who want to start mobile app business
  • Freelancers who want to add development services to their offerings
  • Marketing, strategy, and ad consultants who want to expand their business and offer more to their clients
  • Anyone who have an app on the store
  • Anyone who wants to correctly monetize app
  • Anyone who wants to become a much stronger mobile app entrepreneur
  • Anyone who wants to grow app business
  • Anyone who wants to master in Google Ads
  • Anyone who wants to build a brand and a fan base using Google Advertising
  • Who wants to learn how to optimize app stores.
  • People who learn app marketing, App store optimization, mobile app marketing
  • People who want to learn app install campaign
  • People who developet apps with this aso and monetization course

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